DR3 x St Hugo

“I’m approaching the partnership in the same way I approach aspects of my racing. I may not be the engineer who physically finesses the car, but I am the one who is driving it, and I have an instinct for what feels right. I share that with the team so the car can be optimised. With winemaking, I’ll take a similar approach, and in this instance, Peter is the engineer. Pete and I work well together, and we want to challenge ourselves to go out of our comfort zones to produce something particularly special.”

DR3-x-St-Hugo_Portrait_2.jpg
DR3-x-St-Hugo_Portrait_1.jpg

Australian Formula 1® star Daniel Ricciardo has partnered with one of Australia’s most-celebrated wine brands, St Hugo, to co-create DR3 x St Hugo, the country’s newest series of fine wines which will be released annually.

DR3-x-St-Hugo_Landscape_2.jpg

Over a long-term partnership, Ricciardo will work with St Hugo’s Chief Winemaker, Peter Munro, who will share with him the tricks of the winemaking trade including vineyard practices, winemaking techniques, maturation and blending. Ricciardo’s involvement in the process will increase each year as his knowledge and experience in the wine industry builds.

DR3-x-St-Hugo_Landscape_1.jpg

Each bottle of the limited edition first release DR3 x St Hugo will be individually numbered and presented in a premium gift box. Available to buy online from 3 March 2021, sign up for information on releases and order.